AI tools like ChatGPT, Claude, Perplexity, Gemini, and Copilot are already sending visitors to your website.
But here’s the catch:
Most business owners have no idea it’s happening.
They assume all traffic is from Google or social media.
But AI platforms are the new gatekeepers of attention — and if you’re not tracking this traffic, you’re flying blind.
My clients now see ChatGPT traffic inside their GA4 dashboards. 🔍
(And yes, it’s already converting!)
Whether you’re running D2C campaigns, scaling performance ads, or optimizing funnels, you need to know where your traffic is really coming from — including from AI tools.
Here’s how to set it up in less than 2 minutes (no coding required).
✅ Step-by-Step:
How to Track AI Search Traffic in GA4
1. Open your GA4 dashboard Log into your account and head over to: Reports → Acquisition → Traffic acquisition
2. Add a filter Click the “+ Add Filter” button on the top right.
3. Set filter criteria Choose: Session source/medium Then: Matches regex
4. Paste this regex into the input field:
Copy the code👇
^.*openai.*|.*copilot.*|.*chatgpt.*|.*gemini.*|.*gpt.*|.*neeva.*|.*writesonic.*|.*nimble.*|.*perplexity.*|.*google.*bard.*|.*bard.*google.*|.*bard.*|.*edgeservices.*|.*bnngpt.*|.*gemini.*google.*$
🧠 What This Regex Catches:
- ChatGPT / OpenAI
- Google Gemini & Bard Claude AI (via edgeservices)
- Perplexity AI
- Microsoft Copilot / Bing AI
- Writesonic, Poe, Jasper, and more
These tools often fetch and summarize your content, and users click through to your site from their interfaces.
✅ Why You Should Care
AI tools are turning into search engines.
Your next customer might never use Google —
They’ll ask ChatGPT for “the best D2C email agency” or “how to fix low ROAS,”
and land directly on your site if you’re ranking well in AI responses.
- Here’s why this traffic matters:
- It behaves differently than Google traffic
- It might have higher buyer intent
- It’s going to increase month over month
Tracking it helps you make smarter content, better offers, and more ROI-focused ad decisions.
✅ Final Tip:
Once your filter is set:
🎯 Save it as a custom exploration or segment
That way, you can track AI traffic trends over time and compare performance.
